Jury Award: Slamdance
Joey Skaggs is an arch-prankster, since the late ‘60s he has used pranks as an artistic medium, creating cultural and political works that play with the media.
Skaggs is the Godfather of the media hoax, and his creative legacy can be traced through to contemporary culture jamming and reality hacking by the likes of The Yes Men and Improv Everywhere.
Art of the Prank focuses on Skaggs’ extensive career in pranksterdom, which involves creating hilarious hoaxes that become reported as news.
Skaggs was behind such pranks as the Fat Squad, the brothel for dogs, the mobile confessional booth, and many others, all of which gained major press and TV coverage internationally. He manipulates media reality to expose complacency and encourage genuine critical thinking.
Through both the interviews and archive footage, Skaggs’ limitless imagination, his humour, and his astute understanding of the power of the media is evident and it’s impossible to watch Art of The Prank and not be inspired.